My girlfriend and I recently dined out at Acero* in Maplewood (wonderful restaurant, great food) and as we’re seated the hostess gives us the wine menu. I browse through the menu looking for my beer choices, but at yet another Saint Louis restaurant, there is nothing to be found. I ask the waiter what their beer selection is and he rattled off the standard AB beers but then tripped up. He couldn’t remember what else they had to offer, he had to check with the bartender. It turns out they had a decent selection of Italian beers and one Belgian.
I realize that there are still a lot of hurdles to cross to end some of the beer stereotypes. I’d like to think that one day we can get beer on the same playing field as its cousin wine. But if you’re a restaurant putting together wine list why not tack your beer selections on as well? I’m not picky, you’re welcome to put the beer selection at the end of the menu if you want to feature your wine first, but you’re doing yourself a disservice if you rely on your staff to try and remember everything.
(And while we’re at it servers, if your restaurant doesn’t have a list, don’t ask me what beers I’m looking for. St. Louis has approximately 800 different beers to choose from, I’m not about to start guessing what you carry.)
All this being said, there are some restaurants that do a great job of listing their beer selections. These are a few just off the top of my head:
Make a beer menu and make more money, simple as that.
*I don’t mean to single out Acero, they’re not the only restaurant guilty of this, they were just the latest place that I had this happen at.