On Tuesday I wrote about some of the issues I’ve had with Growlers Pub as of recent but didn’t really offer up any solutions to the problem. Well, I’m not much of a fan of criticism without offering up any kind of ideas or solutions to resolve the issues. So today, I’ll be supplying my thoughts on what could turn Growlers around.

Let’s lay some things on the table first before I start this. Growlers doesn’t really need my help. There is hardly a night I don’t go into the Sunset Hills locations that it isn’t full. They’re making plenty of money and people seem to keep coming back. I’ve even heard rumblings that they’re looking at opening two new locations. So I’m sure everything I’m about to say will fall on deaf ears. But I’m hoping that someone does really care and will take some of my ideas to heart.

Hire someone that would function as a beer sommelier for both of your restaurants. If Growlers is truly committed to beer as they claim to be then they should have someone that oversees their selection. They need to have someone that can educate both the wait staff and the customers on beer styles and food pairings. You need someone that is also watching the quality of the beer served; checking temperatures of the beer served and draught lines for cleanliness (I’ve had a few contaminated draught beers on occasion.)

I could see this person also holding beer classes similar to what Cicero’s does. Educating people about beer and teaching them there is more than just that pale yellow stuff. Putting someone in place that really loves beer, someone that is actually passionate about it, you’ll often find that passion rubs off on people and they’ll start getting excited too. Once you get people excited about drinking beer you’re relying less on selling your Bud and Bud Light and can start selling more expensive craft beer that caries a higher profit margin.

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