Stone Brewing has always had their eyes and ears open to what people are saying and wanting from them. When Missouri beer nerds clamored loudly for their beers, they not only came, but they put out a shipment of IPA bombers specifically acknowledging the noise.

This time they’ve brewed a beer with the hopes to generate more noise. Enjoy By IPA will be heading to Missouri this week. According to MO Stone rep Nate Sellergren we should start seeing Enjoy By 12.21.12 IPA in St. Louis in time for the Thanksgiving holiday.

So why the hashtags in the post title? Stone is utilizing social media to measure how excited people are about the beer, and in turn, this excitement will determine if and when future shipments of Enjoy By make it to that respective state or region. If you visit, you’ll see that the most recent states that received shipments, Colorado and Ohio, have ‘Enjoy-O-Meters’, which are measuring the amount of conversation around the beer by scraping for the hashtags #EnjoyBy and #CO or #OH, respectively, on Facebook and Twitter.

So, when Enjoy By 12.21.12 reaches St. Louis, drink it and be loud on Twitter and Facebook (I really can’t imagine this will be difficult for most of us) to increase our chances of getting this beer back in our city.

So where will you be able to find bottles of this beer? Here’s the list of St. Louis locations:

  • Arena Liquor
  • Devine Wine & Spirits
  • Dirt Cheap Cape Girardeau
  • Friar Tuck Beverage Crestwood
  • Friar Tuck Beverage Fenton
  • Friar Tuck Beverage O’Fallon
  • Gustine Market
  • Local Harvest Grocery Kirkwood
  • Local Harvest Grocery STL
  • Lukas Liquor Superstore
  • Main Street Liquors
  • Parkers Table At Oakland
  • Primo Vino
  • Randall’s (All MO Locations)
  • Schnucks 104 Brentwood
  • Schnucks 133 Chesterfield
  • Schnucks 174 Kehrs
  • Schnucks 188 Ladue
  • Schnucks 192 Loughborough
  • Schnucks 209 Des Peres Corners
  • Schnucks 258 Hampton Village
  • Schnucks 272 Richmond Heights
  • Schnucks 301 Culinaria
  • Schnucks 702 Cape
  • Starr’s
  • Vineyards Wine & Spirits
  • Whole Foods Market (Both Locations)
  • Wine & Cheese Place (All Locations)
  • Wine Merchant Ltd
  • Wolfbrau House Of Beer

We’ll see draught around town also so keep your eyes peeled for those taps!

Just a couple of days left to wait, so practice your hashtagging (#EnjoyBy #MO) and get ready for Enjoy By IPA!