Shotguns? Gloves? Hats?
September 26, 2007 4:20 pm Beer MusingsBack in early 2007 Bill and I were discussing the inaugural issues of Beer Advocate magazine, our general consensus was that it’s an uneven but well meaning magazine (with a lot of ads.) But one thing really threw us, in the April 2007 issue of the Beer Advocate magazine Jason & Todd Alström reviewed the Shotgunator in the Beer Ware section of the magazine. (If you’re unaware of the practice of shotgunning, here’s a wiki page describing the activity.)
We were confused that a magazine that has “Respect Beer” in big red letters on it’s front cover
would even take the time to review something as disrespectful to beer as the Shotgunator. If they are going to review the Shotgunator where do they stop? The beer hat? Beer pong sets? How do these items help to elevate the beer culture in America and get people to truly “respect beer?”
The reason I bring this up is because I’ve been given the opportunity (which I respectfully decline) to test out something called The Official Beer Glove. It’s not unlike one of these kitschy items that I mentioned previously as it’s nothing more than a glove with “The Official Beer Glove” written on the outside. Thanks, but no thanks.
Don’t get me wrong, I’m no prude, I enjoy everything my beer has to offer which includes the side effects. But that doesn’t mean I need to revel in the alcohol like the products I mentioned above do. There’s so much more to beer than the ability to get drunk. When I have a good beer in my hands the last thing I’m thinking is, “how can I drink this as fast as I can?” Instead I make the effort to enjoy every last drop.
Sorry Beer Glove, but I don’t need your gripper fingers to enjoy my beer, if it’s a good enough beer someone would to have to pry it from my hands.
No tag for this post.

Lance A. Moore :
Date: November 7, 2007 @ 8:49 pm
Thanks for the mention on your website, I greatly appreciate it. It sounds like you have a lot of contacts in the St. Louis beer market. I wanted to briefly address your comment on our great product. Our product is in no way geared toward increasing the rate at which people drink their beer. We too at Pairs Plus love everything about beer, from its taste to its culture. That being said, it was our love for beer that caused us to create this product to further help people enjoy their beer.
Beer slippage, otherwise known as dropping your beer, is a large problem in the beer drinking community. It is estimated that as many as 5% of all purchased beers are never enjoyed as they are accidentally dropped.
Enter the “Official Beer Glove”. The point of beer glove is to allow beer drinkers to enjoy their beloved beer without the worry of dropping it. You spent too much time and money picking out your perfect beer and purchasing it, we don’t want you to have worry about dropping it. The glove is especially effective for outdoor and cold weather drinking such as tailgating and camping. It was for this reason we created our great product. Thanks again for the mention on your website, I wish you great success. Cheers!
Lance A. Moore