Swiftly and quietly, one of the area’s largest AB distributors has gotten into the craft game. I’ll be completely honest, when I heard that Lohr Distributing Company had picked up craft breweries such as Southern Tier, Tallgrass, and Six Row, I was a bit concerned.
Was Lohr picking up these breweries just for the quick craft brewing buck or were they in it to expand not only their wallets but their portfolio? After meeting with Bob Gassoff, who’s heading up Lohr’s craft beer and spirits division, I have no doubts that they’re in this for the right reasons.
One of Bob’s first decisions was to bring on International Tap House bartender Cory King as his Craft Beer Manager. Cory, who previously worked at Glazer’s, brings not only a wide knowledge of craft beer and brewing, but also sales experience. Cory’s biggest job will be education, “We are focusing on employee training, where all of our reps are Certified Beer Servers under the Cicerone Program with at least 5 or 6, not including myself, who will be Cicerones in the coming months.”
The other big piece of news that I received yesterday is that Green Flash Brewing has officially chosen Lohr to be their distributor in St. Louis. I’m sure that won’t be the last acquisition by Lohr, I’m excited to see what’s next.
Edit: Failed to mention that Wednesday will be Cory’s last night at iTap in Soulard. Come on out to wish him well.