bells-the-oracle-double-ipaBig props to Beernews.org for pointing this one out.

Bell’s Brewery out of Michigan is set to release a brand new Double IPA called Oracle DIPA.  Now, you may be asking yourself, “Oracle Double Imperial Pale Ale?  That sounds awfully familiar.”  Well, that’s because St. Louis’ own Buffalo Brewing Company came up with a Imperial IPA also named Oracle way back in March of this year.

As Adam from Beernews wonderfully points out, according to The Babble Belt’s Joris Pattyn, Larry Bell seems very quick to protect what he views as the encroachment on his name and his brewery.

So you have to wonder how Larry Bell could miss this glaring mistake?  Surely he wouldn’t want to look hypocritical?