Big thanks for BeerNews.org and @Hoptopia for pointing this one out. In an interview posted on WineLibrary.tv today, Gary Vaynerchuk interviewed Bill Covaleski from Victory Brewing in Pennsylvania. At the 11:15 minute mark:
Gary Vaynerchuk: What’s the biggest state you’re not in?
Bill Covaleski: What’s the biggest state we’re not in? We’re hearing a lot from Missouri and we’re not in Missouri.
GV: You’re not in the St. Louis market?
BC: No, we’re not.
GV: So is that because you haven’t found the right distributor or distributors haven’t come to you or you just want to feel it or you’re not ready there with volume? Where are you at?
BC: Great questions. Basically we utilize the internet to listen to demand and so we’ve been told these are ready audiences. We’ve just had to add some additional capacity for fermentation. And then finding the right wholesalers, these are life-long relationships you really need to do the right thing.
If this means we’re at the tipping point, maybe it’s time for a push from the STL Hops crowd? Call, Email, Twitter, and Facebook them, let them know that St. Louis wants Victory. Just be nice about it, we want them to know we’re passionate, but please be courteous. Here’s the contact info:
This is the time to put the power of STL Hops to work. Hopefully we’ll find a distributor that wants to pick these guys up.